The Poppy Appeal is The Royal British Legion's major, annual fundraising campaign. Donations to the Poppy Appeal campaign enable us to continue to provide help to thousands of serving and ex-serving people, and their families, who approach us for financial, social and emotional help.

Every year, more than 30 million poppies are worn by the general public in remembrance and support of men and women involved in conflicts past and present.

This year, we offer the opportunity to support our brave heroes by donating through the purchase of a Poppy Appeal mobile phone application, currently available only on the iPhone, through Apple's iTunes store.